Traci Rauner Design

Traci Rauner Design: Creating Unique, Customized Spaces

从四年级开始,她就开始在小笔记本上画楼层平面图,并重新安排她童年卧室里的家具, Traci Rauner has been passionate about design.

从四年级开始,她就开始在小笔记本上画楼层平面图,并重新安排她童年卧室里的家具, Traci Rauner has been passionate about design. 她在大学里学了两年商科,然后在爱荷华州的一所小型设计学校学习了一年. When the design program was cancelled after her first year, Rauner decided to launch her own freelance design business, 自信她拥有成功的技能和知识.

她帮助客户为他们的家选择家具,并与一名裁缝一起为他们设计窗户装饰. It was also the era of decorative painting, 所以Rauner在许多客户的墙上涂上了模版,直到现在还会接到20年前客户的电话.

Eventually, Rauner对厨房设计的兴趣使她在麦迪逊的几个厨房设计展厅工作, beginning in 2001.

“The first was run by a cabinet maker, and I learned the business from him for a few years,” Rauner says. “后来,我又在一家高端厨房设计展示厅待了几年.”

劳纳开始设想,如果她自己开创事业,她能为客户做些什么.

“我希望能为客户提供更多的十三水手机游戏下载,除了卖橱柜,”她说.

To do exactly that, Rauner launched her own business, Traci Rauner Design, in 2008, from her home in Prairie du Sac. Rauner拥有足够多的强大客户,她经受住了那一年不太理想的经济状况,并见证了年复一年的持续增长. As her business grew, 她在Prairie du Sac和Sauk城的小建筑中担任职务, 2017年,她来到了现在的展厅:在Prairie du Sac一栋1840年的建筑里.

“这是Prairie du Sac市中心最古老的建筑,我把它修好了,”她说. “我知道我想要的是一个精品陈列室,而不是一个商业街的位置. I purchased the building last year, so I’m here to stay.”

Rauner的展厅包括厨房展示和四个橱柜系列,适合各种预算. 根据客户的需求和要求,她提供空间规划和室内设计十三水手机游戏下载. 她与来自不同规模公司的知名承包商合作.

“I like having a pool of contractors to pick from,” she says. “Not every job needs a full crew.”

Rauner serves clients in the Madison metro area, Lake Wisconsin, and up toward the Wisconsin Dells, taking on new construction projects, 她将其描述为“绘制和设计任何有橱柜的房间”和改造项目, primarily kitchens.

“厨房是我最喜欢的,因为我喜欢挑战,试图使它尽可能具有存储功能,也符合房子的风格,” she says. “我刚刚完成了一座20世纪20年代早期工匠住宅的厨房改造. 十三水手机游戏下载做了四分之一锯橡木橱柜,并试图使它看起来适合房子.”

If clients want other services, like help choosing interior or exterior paint colors, or tile and flooring, Rauner provides that, as well.

“Every project is different,” she says.

In 2015, Rauner was searching for a business mentor, 有人推荐了威斯康星大学麦迪逊分校威斯康星商学院(SBDC)的威斯康星小企业发展中心作为资源. Rauner与SBDC主任兼顾问Michelle Somes-Booher搭档. Somes-Booher walked Rauner through a SWOT analysis (strengths, weaknesses, 机会和威胁),并与Rauner谈论她的财务状况.

“My first question was about the books,” says Rauner. “Michelle suggested I use QuickBooks and get an accountant.”

When Rauner moved into her first showroom, with higher rent and the need to invest in displays, Somes-Booher provided sound advice. Two years ago, 索姆斯-布尔指导劳纳招聘她的第一个员工, 通过其他公司的例子,比如Rauner 's,并解释他们的开销, employee expenses, and profit margins looked like.

“It was very nerve wracking,” says Rauner. “你如何写职位描述和计算报酬? 我很高兴能看到像我这样的公司的信息:管理费用, employee expenses, and profit margins. She always had an answer.”

Rauner表示,她与some - booher的许多会面都是为了“检查自己的内心”,以确保自己走在正确的道路上.

“I’m crazy busy right now, like everyone in the field, and I’m always thinking of new areas to expand into, and she helps keep me focused,” says Rauner. “Recently, when I met with her, 她建议我暂时搁置一些想法,六个月后再来, 这样我就可以放下手头的事情,而不用一次做完所有的事情.”

Rauner参加了SBDC的会计和市场营销课程,她说Somes-Booher帮助她进行了市场营销,并使她的品牌与众不同. Rauner依靠她成品的专业照片来招揽新客户,她还有一个秘密武器:她的女儿卡莉, a freelance graphic designer and photographer.

“I call her my creative director,” says Rauner. “她帮我拍所有的照片,把所有的照片都放到Instagram、Houzz、Facebook和Pinterest上. 她现在正在更新我的网站,并为潜在客户编写投资指南,解释我的工作.”

Rauner和她的女儿还在为客户制作欢迎包,他们在与Rauner签订合同后会收到这些欢迎包,以及告别包,其中包括保证书、要求介绍和推荐信.

Rauner的生意非常顺利,她现在能够专注于长期规划, 她依靠索姆斯-布尔的能力来判断她目前的业务规模是会继续还是会放缓.

“我是否想雇佣更多的员工,扩大我现有的业务?” Rauner asks. “接下来要做的是改进我的系统和流程,这样如果有人想要购买它,我就可以建立自己的企业, it’s a standalone business, and not just me.”

And, of, course, Rauner continues to come up with new ideas.

“I would love to do a project in another state, like a vacation home, 或者可能增加更多的员工来提供更个性化的十三水手机游戏下载,” she says.

“我很高兴看到米歇尔提供的关于像我这样的公司的信息:管理费用, employee expenses, and profit margins. She always had an answer.”
Traci Rauner
Traci Rauner Design
  • SWOT analysis
  • Financial projections
  • Hiring advice